Hi there!

Thanks for stopping by. I’m Ev, and I help businesses articulate the messages they need to tell in order to broaden their market reach, and make a real difference to their bottom line.

I specialize in crafting long-form B2B content like:

  • E-books
  • Comprehensive guides
  • Case studies
  • Long-form blog posts
  • Bait pieces
  • And more

With every project I take on, I strive to create a final product that adds real value for your clients, and that powerfully articulates the best of what you have to offer.


The words you use, the stories you tell, they matter.

You have a great product or service to sell and a market that’s starved for it. There’s only one problem: getting people to try it.

So what’s the solution? Marketing and advertising of course!

However, today’s savvy consumer doesn’t want to be hit on the head with anything that sounds like a sales pitch. Instead, they want to identify with and derive value from what you have to offer.

What businesses need to understand is that the content they create must  provide users with real value. Only those brands that do will see results derived from their content marketing efforts.



Wondering how to create high impact content? It takes these three things:

1. The content must be genuinely useful to the user

2. The content must be distributed in places where it can reach the user

3. The content must be delivered in formats best-suited to the user

Creating content that matters

Growing your business comes down to having and implementing a strategic content marketing plan. Do you currently have this plan in place? Are you acting on it? Is it driving high-impact results?

No matter where you’re at in the development of your online branding efforts, I can help. Here are some of the ways I’d love to be of assistance. I can help you:

  • Launch a newsletter campaign
  • Grow your subscriber list by creating a bait piece (ebook, infographic or other type of tool)
  • Commence, resurrect or develop your blog
  • Set up  social media profiles and develop a social media calendar
  • Skyrocket your brand’s authority by publishing an e-book
  • Convert prospects with a white paper or case study
  • Succeed with a new campaign by crafting a compelling landing page
  • Regroup after a success or failure by looking at the data and developing a content marketing plan that will nudge you closer to your goals

Not every business’ needs are the same. I’ll collaborate with you so that you can meet your objectives and start seeing results as soon as possible.

Contact me now to set up a FREE 30 minute consultation call. 



About me


I’m the managing editor at Newspaper Toolbox and the founder of Crackerjack Content, a B2B content marketing magazine (scheduled to go live in 2019).

I like rainy days, hot sauce and reading bedtime stories to my five-year-old.

My most badass talent is parallel parking in the snow. I’m also really good at words and ideation.

Some people say I look like Renée Zellweger. I don’t see it.



I started penning short stories and poems when I was only 10 and eventually earned an undergraduate degree in creative writing from Vancouver Island University. 

I began writing professionally in 2010 and have grown into a versatile craftswoman with many competencies.


Some things I’m pretty good at

I’m a nifty person. Here are a handful of the things I’m good at and like doing :

  • Writing digital content (web pages, blog posts, e-books, landing pages, etc.)
  • Content strategy—from ideation to implementation
  • Content marketing (SEO, social media, blogging, newsletters, etc.)
  • Writing headlines that get noticed (and clicked)
  • Hiring, coaching and training writers
  • Developing style guides, content calendars and social media calendars
  • Combining big picture thinking with attending to the details

But I’m a work in progress

Some ways in which  I’d like to continue to develop include:

  • Getting better at curating and creating visual elements
  • Improving my ability to speak, read and write in French
  • Developing courses and training for writers and business owners who want to write better


Want to find out how I stack up in black and white? Curious to learn more about the craft of writing? Visit and follow my blog, The Writing Routine






Ask me a question or tell me what’s on your mind. Let’s connect! 


I’ll  get back to you within a couple of business days.